Buying a car can be a daunting experience. You have to decide what's the right car for you, set your budget, and stand your ground with salespersons and dealerships. But Mico Silver, a BMW Client Advisor and Internet Sales Manager of BMW San Francisco, says the process doesn't have to be overwhelming.
Here are Silver's top six mistakes he sees in the business, and how you can avoid them.
Every used car drives differently, so it's vital that you test drive the car you are considering buying. However, there are exceptions. Let's say you're shopping for a brand new car and test drive a black model, but ultimately decide to get the white model. The white car will drive exactly the same as the one you've already test driven, so there is no need to get behind the wheel of the white car as well.
It's important to narrow down your choices -- Silver recommends getting your list of considerations down to three models, maximum. Silver says that narrowing down our list helps us process information about each option much better than we would if we were bombarded with multiple choices.
Not researching on your own before going to look at a car is one of the biggest mistakes you can make. Buying a car is a big deal, and you want to make sure it's within your budget and that it will fit your needs. If you fail to research, you can easily spend too much money or get a car that doesn't fit your lifestyle needs.
It's great to look for the best deal, but don't get blinded by the savings and buy a car that isn't the best fit for you. Think about what you want out of a car ahead of time and don't settle for anything less, even if the savings seem too good to be true. Sometimes the cheapest car isn't the option you should drive home with.
"It makes sense to spend a little bit more if that little bit more means you're going to keep the car for much longer," Silver says.
"If you think there's something wrong, there's something wrong," Silver says. If you're not completely comfortable with your car purchasing experience, walk away. Whether you're hesitant about the price or not getting the right vibe from the salesperson or the dealership, don't go through with the purchase if you're not confident in it.
The best deal on your vehicle is to negotiate in person. This shows your commitment to buying the car and allows you to use your leverage in a powerful way that sending emails lacks.